Sue Choi

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Work
GiwaEditorial & Typeface
Peach EyesEditorial
WeavePoster
OjosUI
IsamayaUI
SubwayUI & UX

Giwa, 2026
Typeface Design
Book Design

GIWA is a modular typeface inspired by traditional Korean roof tiles. Each character is constructed from a limited set of geometric modules derived from giwa silhouettes, balancing curvature and grid-based structure. The typeface is presented through an editorial book that explores its conceptual foundation, modular system, and typographic applications.



Peach Eyes, 2026
Editorial Design
Peach Eyes is an editorial inspired by the song “Peach Eyes” by wave to earth. The layout interprets the song’s softness and intimacy through circular forms and warm gradients, creating a visual atmosphere that echoes emotional flow. Typography pairs Helvetica Neue with EB Garamond to allow structure and expression to coexist. The editorial translates sound into a quiet, immersive reading experience.




Weave, 2026
Type Poster Design
This poster explores Fuuld, a typeface designed by Harbor Bickmore (That That Type), emphasizing its woven, interlaced qualities. The word “weave” becomes both content and structure, reinforced by layered glyphs of varying weights. The vertical extension of letter terminals amplifies the sense of continuity within the forms. A restrained black-and-white palette foregrounds the typeface’s structure and rhythm.



Ojos, 2025
User Interface Renewal
OJOS’s digital interface was renewed to more clearly communicate the brand’s core philosophy of creating contemporary value from faded memories of the past. Through a storytelling-driven interface that bridges past and present, the redesign reframes OJOS as more than a product brand—positioning it as a source of inspiration rooted in personal emotion and timeless narrative.



Isamaya, 2025
User Interface Renewal
ISAMAYA’s digital interface was renewed to reflect the brand’s ethos of radical self-expression and nonconformity. The redesign translates ISAMAYA’s bold, genderless identity into a provocative yet functional UI system, using high-contrast layouts and immersive visuals. The result is a digital experience that supports unapologetic individuality while maintaining clarity.



Subway, 2025
User Experience Redesign
User Interface Renewal
The Subway mobile app was redesigned to better support users with dietary restrictions by clearly visualizing allergen information and expanding customization options. The UI renewal prioritizes clarity, accessibility, and ease of use, creating a more intuitive and personalized ordering experience for a diverse range of customers.