Sue Choi

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Work

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GiwaEditorial & Typeface

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Peach EyesEditorial

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WeavePoster

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OjosUI

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IsamayaUI

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SubwayUI & UX

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Isamaya, 2025
User Interface Renewal ISAMAYA’s digital interface was renewed to reflect the brand’s ethos of radical self-expression and nonconformity. The redesign translates ISAMAYA’s bold, genderless identity into a provocative yet functional UI system, using high-contrast layouts and immersive visuals. The result is a digital experience that supports unapologetic individuality while maintaining clarity.